The company quickly expanded its global distribution network and began investing in developing its manufacturing capabilities in Australia, adopting a vertically integrated manufacturing model in order to bring production processes in-house. The increase in demand for high-quality, affordable microphones for the growing home recording market garnered even more interest for the NT2. Studio microphone range expansion Ĭapitalizing on the initial success of the NT1, RØDE introduced the NT2 large-diaphragm condenser microphone in 1992. The ' Ø' character was added in tribute to the Freedman family's Scandinavian heritage and to give the brand a European flavour. This comment led to the microphone being unofficially called the 'RODENT-1', which was later changed to the RØDE NT1, thus establishing the RØDE Microphones brand. The modified microphone was an immediate success, with sales likened to taking off like "a rat up a drainpipe". After gauging local market interest, he imported 20 of them. While pursuing other ventures, he recalled a large-diaphragm condenser microphone he had found ten years previously at a trade show in China. Origins of RØDE Īs Freedman Electronics entered the 1990s, Peter Freedman was seeking a solution to the company's financial situation. He invested heavily in growing Freedman Electronics' sound installation services, but his limited business experience combined with a difficult economy in the late 1980s almost bankrupted the company and left Peter in a considerable amount of financial debt. Henry died in 1987, and his son Peter took over the business. Setting up a shop in the suburb of Ashfield near Sydney, Freedman Electronics was one of the first companies in the city to design, manufacture, install, and service audio products, including loudspeakers, amplifiers, and microphones. In time, he was offered the Australian distribution rights to sell the brand and as a result migrated there in 1966 with his family, including his son, Peter. Working as a chief engineer for a telecommunications company, Freedman would do after-hours servicing and modifications for a local agent of German pro-audio manufacturer Dynacord. Originally from London, Henry Freedman relocated to Stockholm and started a family. History Freedman Electronics įreedman Electronics was established in 1967 by husband and wife Henry and Astrid Freedman. It is headquartered in Sydney, Australia, with offices around the world including the USA and China, and exports its products to 118 countries globally. RØDE is the flagship brand of the Freedman Group, which began operations in 1967 as Freedman Electronics and has since acquired several audio companies, including SoundField, APHEX and Event Electronics. It is recognised as a world-leader in several audio categories across consumer, prosumer and professional markets, specialising in products for music recording, location sound recording, broadcast and podcasting, filmmaking, and content creation. Røde Microphones ( /ˈroʊd/ stylised RØDE) is an Australian audio technology company that designs and manufactures microphones and related accessories, audio interfaces and consoles, and audio software.
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